Skin Integrate 28

The brief was to launch something genuinely new.
Not another supplement — a drinkable innovation that would redefine how consumers think about skin health from within. The first product of its kind in the Advanced Nutrition Programme portfolio, and a category the brand had never entered before.

I led the creative from concept to launch. Packaging, art direction, digital campaigns, email, social, print — all built around a single storytelling approach that held clinical credibility and lifestyle appeal in the same breath. We developed a comprehensive white paper alongside the campaign, giving the product the scientific backbone to stand up in a sceptical market.

It sold out across clinics and premium retail in week one. Repeat purchase rates rose significantly — confirming it as a foundational product rather than a one-time buy. Educational content drove high engagement and save rates among practitioners and wellness creators, and the product went on to win awards that validated the science-led approach.

From zero to hero product in the portfolio.
In a category that didn't exist for the brand twelve months earlier.