Skin Integrate 28
Launch of A New Drinkable Innovation in Skin Health
As part of the ongoing evolution of Advanced Nutrition Programme, I led the creative direction for the launch of their first product in a new drinkable category — a breakthrough innovation designed to redefine how consumers experience skin health from within.
The project encompassed every stage of the creative process, from strategic concept development to visual execution. I oversaw packaging design, art direction, and the creation of all launch assets, including digital campaigns, emails, printable materials, and social media content.
Working closely with the brand’s Marketing and PR teams, we developed a cohesive storytelling approach that balanced clinical credibility with lifestyle appeal. The launch was supported by a targeted PR campaign and a comprehensive white paper, positioning the product as a credible, premium innovation within the growing ingestible beauty market.
Commercial Results
Sold out across clinics and premium retail, in week 1, positioning Skin Integrate 28 as the hero product within the Advanced Nutrition Programme portfolio
Significant increase in repeat purchase rates, reinforcing Skin Integrate 28 as a foundational, long-term supplement rather than a quick fix
High engagement and save rates on educational content, signalling intent, trust and long-term behaviour change
Robust reach across organic and paid social, with content shared by practitioners, skin experts and wellness creators
Award winning product validating science-led storytelling, strengthening credibility with both consumers and professionals