The brief was transformation, not refresh. Advanced Nutrition Programme had the science. It had the credibility. What it needed was a brand that felt as good as the products worked.

We rebuilt it from the ground up. Repositioning the brand from clinical supplement label to holistic wellness — aspirational and science-led in equal measure. The kind of brand that belongs on a bathroom shelf alongside the best in skincare.

The work spanned every touchpoint. Brand strategy, visual identity, packaging, digital presence, and communication design. A new logo and design system built around precision and purity. A tone of voice that introduced sensoriality without sacrificing trust.

The result is a brand that bridges science and beauty — speaking fluently to wellness enthusiasts and skincare professionals alike. Future-facing, cohesive, and built to scale.