This project was a complete transformation of a science-led skin health brand — reimagined from the ground up. The rebrand spanned every touchpoint: from brand strategy and visual identity to packaging, digital presence, and communication design.

We began by redefining the brand’s positioning — elevating it from a clinical supplement label to a holistic, aspirational wellness brand rooted in scientific credibility. The new logo and design system reflect precision and purity, it feels good for you, while the tone of voice and creative direction introduce the sensoriality of skincare, paired with scientific credibility, and trust.

The result is a cohesive, future-facing brand that bridges science and beauty, appealing equally to wellness enthusiasts and skincare professionals.