Brand + Creative Director
Born in Scotland. Live and work in London. I work across beauty and lifestyle — shaping brands from the thinking through to the doing. Strategy, identity, campaigns, digital platforms, retail. The whole picture.
Sometimes I’m brought in to build something from the ground up. Sometimes it’s about sharpening what’s already there. Either way, clarity comes first. I like simple ideas. Strong design. Good headlines. Brands that know exactly who they are — and aren’t.
What feeds my imagination? People. Cities. Architecture. Retail spaces that make sense. Websites that don’t overcomplicate things. Interiors that inspire. Packaging you want to keep.
I’ve worked with brands including L’Oréal, The Body Shop, Crabtree & Evelyn, Paperchase, Advanced Nutrition Programme, Oasis, Kickers, Ellesse, Lacoste and Whistles.
Global names. Growing brands. Established players. New challengers. Different scales. Same expectation: make it better, and make it matter.
If you’re shaping something new — or rethinking what already exists — let’s have a proper conversation.
scott@scottiboycreative.com
Brand Strategy Getting under the skin of a brand before touching the creative. What's true, what's not, what's missing — and what could make it irreplaceable.
Creative Direction
From the first idea to the final execution. Campaigns, content, identity, retail, digital. Leading the thinking and the making.
Brand Identity & Storytelling Building brand worlds with a point of view. Visual, verbal, experiential — systems that scale without losing their soul.
Team Leadership Cross-functional creative teams across design, art direction, content and visual merchandising. Collaborative by nature, inclusive by instinct — giving people the room and backing to do their best work.
Trend & Insight Twenty years immersed in beauty and lifestyle — consumer behaviour, cultural moments, competitive moves. Knowing what matters and what's noise.
Project Execution Concept to launch. On brief, on time, on budget. At scale and at speed, without letting quality slip.