Brand + Creative Director
Born in Scotland. Live and work in London. I work across beauty and lifestyle — shaping brands from the thinking through to the doing. Strategy, identity, campaigns, digital platforms, retail. The whole picture.
Sometimes I’m brought in to build something from the ground up. Sometimes it’s about sharpening what’s already there. Either way, clarity comes first. I like simple ideas. Strong design. Good headlines. Brands that know exactly who they are — and aren’t.
What feeds my imagination? People. Cities. Architecture. Retail spaces that make sense. Websites that don’t overcomplicate things. Interiors that inspire. Packaging you want to keep.
I’ve worked with brands including L’Oréal, The Body Shop, Crabtree & Evelyn, Paperchase, Advanced Nutrition Programme, Oasis, Kickers, Ellesse, Lacoste and Whistles.
Global names. Growing brands. Established players. New challengers. Different scales. Same expectation: make it better, and make it matter.
If you’re shaping something new — or rethinking what already exists — let’s have a proper conversation.
scott@scottiboycreative.com
Brand Strategy Skilled in developing brand strategies that align with business goals and connect with modern consumers across beauty and lifestyle markets.
Creative Direction Proven ability to lead and inspire creative teams to deliver bold, effective campaigns across digital, social, print, retail, and experiential.
Brand Identity & Storytelling Expert in crafting distinctive brand worlds and visual narratives that drive recognition and emotional resonance.
Team Leadership Strong track record in building high-performing, cross-functional teams across design, art direction, content, and visual merchandising. Collaborative, inclusive, and outcomes-driven.
Trend & Insight Deep knowledge of consumer behaviour, industry trends, and competitive landscapes to inform innovation and creative differentiation.
Project Execution Organised, agile, and results-oriented. Experienced in managing complex creative projects from concept to launch—on time, on budget, and on brand.
Experience
iiaa Brands
Global Creative Director
Crabtree & Evelyn
Creative Director
Paperchase
Brand Director
The Body Shop | L’Oreal
Global Creative Director
Pentland Brands
Senior Art Director
Dart Design
Midweight Designer
Review Advertising
Designer