Brand + Creative Director
Born in Scotland, live and work in London. I'm a Brand & Creative Director specialising in the beauty and lifestyle world. From brand storytelling and creative strategy to directing campaign shoots to building and developing the best creative teams in the world.
What inspires me and my creativity? People, spaces and places, simple ideas, great headlines, creative story telling, innovative stores, cool architecture, entrepreneurship, beauty and stylish interior design. The list goes on. It all feeds my passion for beauty, brands, design, excellent content, creative art direction and story telling.
So far I have had the pleasure with working with some amazing brands including L’Oreal, The Body Shop, Crabtree & Evelyn, Paperchase, iiaa, Advanced Nutrition Programme, Oasis, Kickers, Ellesse, Lacoste and Whistles.
If you would like to find out more about what I do or have a chat about a project, please get in touch.
scott@scottiboycreative.com
Skills
Brand Strategy Skilled in developing brand strategies that align with business goals and connect with modern consumers across beauty and lifestyle markets.
Creative Direction Proven ability to lead and inspire creative teams to deliver bold, effective campaigns across digital, social, print, retail, and experiential.
Brand Identity & Storytelling Expert in crafting distinctive brand worlds and visual narratives that drive recognition and emotional resonance.
Team Leadership Strong track record in building high-performing, cross-functional teams across design, art direction, content, and visual merchandising. Collaborative, inclusive, and outcomes-driven.
Trend & Insight Deep knowledge of consumer behaviour, industry trends, and competitive landscapes to inform innovation and creative differentiation.
Project Execution Organised, agile, and results-oriented. Experienced in managing complex creative projects from concept to launch—on time, on budget, and on brand.
Experience
iiaa Brands
Global Creative Director
Crabtree & Evelyn
Creative Director
Paperchase
Brand Director
The Body Shop | L’Oreal
Global Creative Director
Pentland Brands
Senior Art Director
Dart Design
Midweight Designer
Review Advertising
Designer