Award Winning Global Campaign

I led the branding and creative direction for The Body Shop’s global Stop Child Sex Trafficking Awareness Campaign, a three-year partnership with ECPAT UK launched in 2009 to confront the exploitation of children and young people. Our challenge was to transform a hidden, complex issue into a bold, urgent call to action that could galvanize global public support.

Through a powerful visual identity and emotionally resonant storytelling, the campaign mobilized audiences worldwide—ultimately generating 7,044,278 petition signatures across more than 50 countries, making it one of the largest petitions ever presented to the United Nations.

The work received international recognition, earning a Gold DBA Design Effectiveness Award for its impact and creative execution. A campaign of scale, substance, and real-world change.