Paperchase – The Brand Book and Video

To embed the new brand purpose and creative direction across the business, I developed a brand vision video and an accompanying brand book — both designed to bring the strategy to life in a tangible, inspiring way.

We premiered the video and shared the brand book as part of the ‘We Are Paperchase’ brand induction workshop — a programme I co-designed and successfully led to help teams connect with the new vision, mission, and values in a way that felt personal and actionable.

The workshop became a catalyst for cultural change — giving every team a clear creative reference and a shared sense of pride in what the brand stood for. By translating strategy into story, and story into experience, we empowered the entire business to live and breathe the new Paperchase brand.