Exploration Collection: Bali
The C&E Exploration Collection: Bali celebrates the island’s artistry and spirit through a curated line of personal care and handcrafted objects. Each creation reflects the essence of Balinese craftsmanship — thoughtful, tactile, and deeply connected to nature and ritual.
I developed the visual identity and packaging design, inspired by Balinese icons and contemporary travel glyphs to evoke a refined sense of exploration. Through cinematic shoots across the island, we brought the collection to life — capturing the artisans, their stories, and the serene beauty that defines Bali.
Results
40% uplift in launch-period sales
Bodycare hero collection sold out globally
2.75 million impressions across paid and organic social
Huge coverage across top-tier beauty, wellness and science titles
Strong engagement and save rates
+25% month on month follower rate during launch period